Coin maker New Zealand Mint has struck what it believes will be a $60 million export deal to China over the next three years.
China Today International will help NZ Mint distribute a range of silver collectible coins featuring international or Chinese themes.
The deal was sealed on Wednesday with a visit by Ming Liu, China Today’s chairman, who said his firm was excited to have secured NZ Mint’s exclusive distribution rights in China.
NZ Mint’s chief executive Simon Harding likewise welcomed the opportunity to work with a “strong and reputable distribution partner on this scale”.
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Ninety per cent of NZ Mint’s collectible coin markets are offshore, mainly the USA, Canada and Europe.
In recent years it has begun strategically partnering with some of the world’s premier brands, producing coins with Disney and BBC characters.
“Our expertise in design and flair for the development of attractive packaging has seen our business continue to go from strength to strength,” Harding said.
The first coins from the Chinese collaboration will hit the market in late May
In addition to legal tender commemorative coins, NZ Mint makes gold bullion and medallions.