What began as a hobby making beauty tutorials from her Palmerston North bedroom has now resulted in beauty vlogger and businesswoman Shannon Harris being named one of the world’s top influencers, according to Forbes’ inaugural list.
The international business media brand has released its first-ever list of global “Top Influencers” across categories of Beauty, Home and Fitness, featuring the power players around the world who have turned their social media audiences – on platforms such as Instagram, YouTube, Twitter, and Facebook – into fortunes and empires.
Harris, 24, is ranked at #5 on the list of the top 10 beauty influencers, who Forbes say have a combined global reach of 135 million.
She began vlogging in 2009 to fill what she saw as a void.READ MORE: * Kiwi beauty vlogger up for social media award * Did Kylie Jenner rip off Shaaanxo’s eye palette? * Beauty entrepreneurs earning big bucks from home
“I was watching vloggers from the USA and couldn’t find a New Zealander that made beauty videos, so I decided to start my own channel. I had no idea you could make a living off it until YouTube contacted me about becoming a partner and I started earning a few extra dollars each month,” she said in February last year.
It took Harris a year before she was recognised and three years before she could “live comfortably” from the revenue she made from her channel.
Eight years later, her channel, Shaaanxo, has more than 2,945,000 subscribers, with her videos watched by hundreds of thousands of viewers.
She also has her own beauty brand, xoBeauty, has partnered with companies such as Clinique and Smashbox Cosmetics, and continues to post new fashion and beauty videos to her channel three times a week.
Social Media analytics site Socialblade estimates her yearly earnings from her YouTube channel alone could be netting her between $18.2K – $291K.
FORBES TOP 10 BEAUTY INFLUENCERS
1. Zoe Sugg
2. Michelle Phan
3. Huda Kattan
4. Nikkie De Jager
5. Shannon Harris
6. Jeffree Star
7. Kandee Johnson
8. Manny Gutierrez
9. Christen Dominique
10. Wayne Goss