OPINION: Calling on all farmers, it’s your time to wave your flag proudly in a bid to support raising iron levels across our country.
As we know, beef and lamb is one of the most iron rich foods in our diet and next month marks World Iron Awareness Week running from May 1 – 7. Like everything we do in our offices, World Iron Awareness Week is something we are very passionate about – it’s hard not to be when you hear some of the facts around iron deficiency in New Zealand.
low iron levels are evident in one in 14 adult women over the age of 15 years.
8 out of 10 toddlers don’t meet the recommended daily intake of dietary iron.
14 per cent of children under the age of 2 are iron deficient.
40 per cent of New Zealand women don’t get enough iron in their diet, and many go on to experience iron deficiency.
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Those statistics always shock me a little. What are the chances someone you know, adult or child is low in iron and doesn’t have a clue? The facts are out there but the message doesn’t seem to be getting through as much as it should be. I think there is a big gap in education around iron deficiency which makes it so important to get this message out there, to get people talking about it and taking it seriously.
Since we began facilitating World Iron Awareness Week in 2014, each year we try to amp it a little more than the last and this year is no different. In addition to speaking with food writers and health professionals, we will be aiming to get the message out via social media #WorldIronWeek.
You may have seen our Iron Maidens around lately, whether it’s been on TV, online or in-store, these talented athletes and iconic Kiwis are really driving the iron message as much as they can in leading the charge to help fight iron deficiency and fatigue.
I don’t know about you, but it feels like these days people are more time poor than ever before, you could argue that this means highlighting the iron issue is even more important now than ever. I challenge you to take five minutes out and check in to make sure iron deficiency isn’t affecting you. If you’re as passionate about the issue as we are share the message when chatting with friends and family, on social media and with your workmates.
As usual, I always like hearing your thoughts, if you want to chat further about this with me please give me a call 021 944 940, email on firstname.lastname@example.org or in the spirit of all things social, flick me a tweet @RodSlater1